Get to know Ed

I help high performers navigate what’s next.

Over the past decade, I’ve worked in strategy and leadership, and spent years having deep, honest conversations with executives, high-achievers, and athletes facing the question:

“Who am I without the title, jersey, or playbook?”

It’s a question I’ve had to face myself. As a former Division I lacrosse player and Big 4 consultant, I know what it’s like to live in performance-driven spaces where your identity is often tied to what you do — not who you are.

Through coaching and advisory work, I’ve spoken with more than 250 former athletes, listening to their stories of identity loss, growth, reinvention, and purpose. Those conversations shaped my mission: to help people lead lives that perform with purpose, even when the game changes.

I bring a mix of business strategy, coaching experience, and a lived understanding of high-performance environments. I’m currently earning a master’s in Organizational Psychology and Leadership Coaching from the University of Pennsylvania, combining evidence-based frameworks with real-world insight.

My work isn’t about giving advice or fixing people. It’s about helping you clarify what already matters to you, and building the mindset, habits, and strategy to live it out — whether you’re stepping into a new role, redefining leadership, or just trying to feel aligned again.

This isn’t about chasing more. It’s about becoming who you were built to be, with clarity, purpose, and strength that lasts.

Testimonials

  • From Ria

    "Ed's style is refreshingly human. He brings humor and quick wit that can lighten heavy moments and help you see situations from new angles, but he also has this deeply introspective quality that creates space for real reflection and insight.

    You'll find yourself laughing one minute and having profound realizations the next. His unique ability to seamlessly blend coaching and consulting approaches makes him more special.

    My metaphor for Ed is to think of him as a Swiss Army Knife: he's got all the right tools for whatever situation arises, from the sharp blade of insight to the gentle tweezers of encouragement, and he always knows exactly which one to pull out at the perfect moment. I look forward to seeing Ed keep expanding his coaching tools."

  • From Max

    Ed’s coaching style is grounded, compassionate, and illuminating. Our work together shifted me from chasing perfection to practicing presence and aligning my actions with a clearer sense of purpose. I now approach challenges with greater curiosity and less fear of mistakes.

    If you’re looking for a coach who will help you not only run faster toward your goals but also notice the ground beneath your feet and the joy in the journey, you should work with Ed. His coaching helps you grow stronger, wiser, and more present, in your work and in yourself.

  • From Caroline

    “Being coached by Ed was a transformative experience for me. From our very first session - physically moving through chairs to envision my ideal life, then mapping it out on a giant sheet of paper - I knew this was going to be exactly what I needed.

    Ed’s style is creative, grounding, and reflective. He really helped me step back and see my life with fresh eyes, in such a holistic way, so that I could move forward and create my life with intentionality.

    I found Ed to be both a supportive coach who meets you where you are, while giving the best kind of challenges to not let you stay stuck! I’m grateful to have worked with him in a transitional period of my life.”

  • From Adriana

    “Coach Ed is accepting, non-judgmental and kind. Ed understands and embodies the role of the coach. He listens deeply and without judgement, which allows for authentic expression and exploration. He is kind with the way he reflects back and helps move through a dilemma.

    Ed’s manner brings a very even-keel energy to the process of thinking through a dilemma. You can expect his full support and attention, compassionate while being deeply thoughtful with his insights, questions and feedback. After sessions with Ed, I would walk away feeling calm, clear and held and supported.”

  • From Therese

    “Ed believed in me in ways I had forgotten to believe in myself. He is one of the best listeners I have ever met. On more than one occasion, he has coached me towards a choice I was blind to see. He genuinely cares for his clients, and his empathy knows no bounds.”

  • From Michelle

    “Ed comes from a high performance background, which could be intimidating. However, it’s anything but.

    He brings a rare combination of calm presence and curiosity, and working with him allowed me to feel both deeply supported and constructively challenged.

    Ed’s ability to help me see my patterns, trust my instincts, and challenge my limits made working with him transformative.”

Let’s connect

You can set up time at this link,

fill out the form below, or

email ed@lubowickiperformanceadvisory.com